
Wine Terroirs
16 Aug 2022
Italian rosé enjoys exponential growth
For years, the rosé wine category in Italy was the underdog, considered a marginal genre, almost as if it were a 'non-wine'. In recent years however, global growth of rosés, and in particular still rosés, has allowed Italian wineries to free themselves of the shackles of cultural legacies that did not value the perception and positioning of pink wines. The undeserved victim of prejudices and absurd confusions, rosé is in fact one of the most cross-functional, versatile wines, both for its potential for expression and pairing possibilities.