For the past fifteen years or so, Armenian wines have been undergoing a true revival. Viticultural traditions that were forgotten, and sometimes lost, during the Soviet era, are re-emerging with increasing numbers of vineyards coming on-stream and an ever-broadening variety of wine. With its outstanding rocky, mountainous terrain, average elevation of 1,500 metres, diverse micro-climates and rich volcanic soils, Armenia is home to felicitous regions for growing vines.

The global wine market may be under pressure, but there are clear opportunities for savvy exporters to future-proof their business.