Portraits

Víssimo, the Brazilian champion
E-commerce wine sales are posting strong growth worldwide but their development is perhaps most spectacular in Brazil. Traditionally, Brazilians show little enthusiasm when it comes to drinking wine, but in just a few years – since the pandemic – the country has become the world’s third largest online wine market, after the United States and China. This small revolution is partly due to the sector’s dynamic and innovative stakeholders, which include Víssimo. The company is one of the largest wine e-tailers in Latin America, through its Evino platform, and is also one of the biggest importers of international wine in the Brazilian market after buying major Brazilian importer and wine merchant Grand Cru in 2021.
Edoardo Freddi A next-generation global business enabler for fine Italian wines
From its base in Castiglione delle Stiviere, South of Lake Garda in northern Italy, Edoardo Freddi has grown into a multi-million-bottle operation in just a decade. We asked its founder, Edoardo Freddi, how he has achieved such head-turning success and where he sees the future for Italian wine.
Wines with a story to tell Sigva AB’s motto is doing business with a sharp mind, a warm heart and no elbows. MD Pauline Wærn explains more.
Moro Group “Careful selection and long-term cooperation”
Giertz Vinimport, The only way is up
Giertz Vinimport was founded in 1982 by teachers, and wine enthusiasts, Martin and Sara Giertz. Since then, the company has witnessed the demise of Sweden’s import monopoly Vin & Sprit, but not its distribution monopoly, and it has now risen through the ranks to become the leading supplier of wine to Systembolaget.
Cantine Volpi from' osteria' to cutting-edge Piedmont advocate
Cantine Volpi is the epitome of what Italy does best – fusing native grape varieties and tradition with innovative winemaking techniques and astute marketing. Fifth-generation winegrower Marco Volpi pinpoints some of the landmark moments in the company’s 100-year history, and details its plans for the future.
Anora, the birth of a wine and spirits giant
You may not have heard of Anora yet, but since 2021 the company has become the new leader in beverage alcohol across the Nordic countries. Specialising in the production, import, export and distribution of wines and spirits, it is on track to become a global sales powerhouse. Its rapid growth compels admiration, as do its innovative, high-performance initiatives including the creation of some mould-breaking brands.