
Discovery
15 Jul 2025
How wine tourism became a booming industry in Spain and Portugal
Ranked world wine tourism champion at Fibega, the international exhibition for gastronomy tourism, in 2024, Portugal has recently emerged as the top destination for wine tourists. Neighbouring Spain, one of the first European countries to focus on wine tourism and sense its potential, comes hot on its heels. The move makes sound financial sense as the market currently generates several billions of euros in annual revenue…