Portraits
19 Jan 2024
Giertz Vinimport, The only way is up
Giertz Vinimport was founded in 1982 by teachers, and wine enthusiasts, Martin and Sara Giertz. Since then, the company has witnessed the demise of Sweden’s import monopoly Vin & Sprit, but not its distribution monopoly, and it has now risen through the ranks to become the leading supplier of wine to Systembolaget.