Portraits

In just five years, Prosit Group has gone from inception to a holding company with five wineries, a US import company and sixty export markets to its credit. Its CEO Sergio Dagnino and marketing manager Luca Maruffa explain the ethos driving the group’s development, and its plans for the future.

E-commerce wine sales are posting strong growth worldwide but their development is perhaps most spectacular in Brazil. Traditionally, Brazilians show little enthusiasm when it comes to drinking wine, but in just a few years – since the pandemic – the country has become the world’s third largest online wine market, after the United States and China. This small revolution is partly due to the sector’s dynamic and innovative stakeholders, which include Víssimo. The company is one of the largest wine e-tailers in Latin America, through its Evino platform, and is also one of the biggest importers of international wine in the Brazilian market after buying major Brazilian importer and wine merchant Grand Cru in 2021.

From its base in Castiglione delle Stiviere, South of Lake Garda in northern Italy, Edoardo Freddi has grown into a multi-million-bottle operation in just a decade. We asked its founder, Edoardo Freddi, how he has achieved such head-turning success and where he sees the future for Italian wine.

Giertz Vinimport was founded in 1982 by teachers, and wine enthusiasts, Martin and Sara Giertz. Since then, the company has witnessed the demise of Sweden’s import monopoly Vin & Sprit, but not its distribution monopoly, and it has now risen through the ranks to become the leading supplier of wine to Systembolaget.