Wine Paris 2026 : Paris is the place to be

The exhibition centre came alive once again to the sound of glasses clinking and deals being struck. But this year, something different hung in the air — a heightened ambition, a new shape to the whole affair. Vinexposium, the event's organiser, had thought big. And the gamble paid off.

Be Spirits, Be No: Wine Paris Expands Its Territory

The standout novelty of this edition? The emancipation of Be Spirits, now organised for the first time as a standalone event, freed from the shadow of its wine-focused counterpart to assert its own identity. Spirits, long confined to a supporting role within the professional trade show ecosystem, finally have a platform commensurate with their global reach.

But it may well be the launch of Be No that generated the most buzz in the aisles. This inaugural edition devoted entirely to no-and-low alcohol drinks is no mere marketing gimmick: it marks the official recognition of a market in full swing, driven by a generation of consumers demanding meaning, nuance and pleasure without compromise. The "no-low" category is no longer a trend — it is now an industry in its own right.

Figures Don't Lie

The statistics are eloquent. Wine Paris 2026 posted unprecedented results: 63,541 professional visitors from 169 countries, 6,537 exhibitors representing 63 nationalities, and 51 per cent internationals on both sides of the aisles. The business dynamic followed the same trajectory, with 25,958 pre-scheduled meetings via the matching platform — up 28 per cent. Over three days, a total of 112,462 industry professionals crossed paths at the Porte de Versailles.

These volumes should not, however, overshadow the quality of exchanges. The 20 per cent increase in top buyers in attendance — importers, distributors and international decision-makers — reflects an upgrading of the visitor profile, not merely a rise in footfall. The loyalty of the sector's major players, combined with the arrival of new faces from South-East Asia and Latin America, points to a renewed attractiveness that goes well beyond any post-pandemic rebound. And for the first time, the show was inaugurated by the President of the Republic, flanked by more than 400 public officials and 21 ambassadors — a powerful political signal, which speaks volumes about what the industry now represents in terms of economic and cultural influence on the world stage.

Global Competition Has Not Dented Paris Appeal

There were those who feared that the proliferation of professional trade shows around the world — Vinitaly, Hong Kong, São Paulo, Düsseldorf — might gradually erode the capital's appeal. That fear has proved unfounded. Paris holds an advantage that no other city can quite replicate: a unique alchemy of cultural prestige, gastronomic excellence and professional network density.

See You in 2027!

2027 will be no ordinary edition. Ongoing works at the Porte de Versailles exhibition centre will force Vinexposium into a delicate balancing act: welcoming a steadily growing number of exhibitors within an inevitably reduced footprint. A considerable logistical challenge, demanding as much ingenuity in the design of spaces as flexibility in dealings with exhibitors. But nothing is beyond an organisation that has managed, in the space of just a few years, to make Wine Paris the world's foremost marketplace for wines and spirits.

See you at the Porte de Versailles, 15 to 17 February 2027.